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The Carrot Principle
How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
Adrian Gostick & Chester Elton
The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken. This breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.
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